Bepuzzling Summer Trail Comes to Newmarket

This summer, families in Newmarket will be able to track down 10 colourfully outlandish vehicles on a high street trail thanks to newly formed group, Family Trails. Championed by Discover Newmarket and Love Newmarket, two organisations with remits to help promote the town, the trail aims to offer a fun, interactive experience for residents and visitors alike and encourage families back into the High Street.  

They’ve teamed up with QR code trail experts High Street Safari to create the Bepuzzled Treasure Trail, a free interactive story-trail that is designed to encourage children to walk, get engaged and most importantly, have a lot of fun. This free, family trail which runs from Monday 26th July to Sunday 22nd August, provides a safe, socially distanced, and contactless activity for young ones to enjoy.

The Bepuzzled Treasure Trail is positioned around the town centre with 10 ‘steamtabulous’ vehicles to find. Families will follow Ollie the fox and Izzy the bunny on a globe-trotting, puzzle-solving voyage around the world as they search for the ultimate treasure.

The trail takes about 45 minutes to complete but can be completed in more than one visit and at any time during the four week period. Thanks to sponsorship received by Godolphin, it’s completely free for families and groups to take part in and they win an e-book at the end that concludes the story.

The trail works by utilising contactless QR codes, without the need for families to download or sign up to anything. With safety in mind, it has been designed so that there is no need to go inside the venues although do pop in and show your support if you can.

When families scan each vehicle’s unique QR code they’ll learn more of the story and find a riddle to solve. They’ll also be able to take a unique selfie with each vehicle for a special keepsake. Younger children will enjoy spotting the colourful characters and vehicles in shop windows and older kids, and grown-up ones, will engage by reading the stories.

Tracey Harding, Manager at Discover Newmarket and part of Family Trails said:

“We are delighted to be able to bring this interactive trail to Newmarket for families to enjoy whether they are residents or visitors to our town. This is just one of the trails that we have planned for this year to attract people into the town centre, and we hope families will have great fun in taking part.”

Paul Brown, Manager at Newmarket BID added:

“Now more than ever we need to see footfall back into the town centre so initiatives such as this helps support our shops and businesses and will bring the vibrancy back to our High Street.”

To find out more and share your experiences:  and use #bepuzzledtrail, tagging in @DiscoverNKT and @LoveNewmarket too!